Founded in 1970, when Reell was established, the founders aimed to create a company that defined success beyond mere return on investment. Their vision was to deliver outstanding products and services to customers while cultivating a work environment that promoted a balanced life for its employees.
They chose the name "Reell" (pronounced ray-EL'), a German word embodying qualities of honesty, trustworthiness, and goodness, to symbolize these core values.
In the present day, Reell is committed to upholding the essence of these principles in its products, services, and relationships with customers, shareholders, employees, suppliers, and the community.
Reell has earned recognition, being featured twice on the television program "The World's Greatest."